I recently had a conversation with a friend who was starting her own company and needed a few assets to help build her brand—logo, business cards, etc. I showed her a few websites to help her get started with her branding efforts by utilizing the talents of designers and artists from around the world.
I can remember visiting the local print shop with my parents when I was a kid so they could have business cards made. The process was pretty involved and required a lot of telephone calls and visits to the printer to approve designs. My parents and other business at the time were limited to the resources that were available in their town. They were at the mercy of the vendors’ pricing and schedules, too.
Those times are gone because now there is a new option for people who are building their brands. It’s called crowdsourcing. Think of it as outsourcing to a crowd. Crowdsourcing is a fantastic way to find talent out on the internet. By opening the task up to a crowd of people, you’re able to find the best talent out there and reward them for their work. It’s a win-win for you and the talent!
My friend visited LogoTournament and for about $300 started a logo design contest that was open to the designers registered with LogoTournament.com. Over fifty designers worked on her logo and through a pretty intuitive rating and feedback system, she was able to communicate her likes and dislikes to the designers working on her project. She ended up with a logo that she was very happy with for a nominal fee and never once had to get into her car and waste time driving to and from her local design studio or print shop.
At Tarfoot, we use a combination of trusted designers and crowdsourcing to realize our customers’ visions. Not everyone can afford dedicated design time and that’s okay. Just because you don’t have a endless budget doesn’t mean you can’t have an effective, compelling design. Be warned, however, for novices, crowdsourcing does require a bit of patience and managing the process can sometimes consume more time than you anticipate but it’s a great way to accomplish small tasks on a budget.
The next time you have a need for something like logo design or business cards, and you want to handle it on your own, check out some crowdsourcing options rather than doing things the “old” way. I think you’ll be pleasantly surprised.