Santa Barbara Urban Wine Trail
Tarfoot principals were there in 2007 to help in the creation of The Santa Barbara Urban Wine Trail; long before wine tasting had made its mark in town. The group of wineries, through the UWT collective, work together to promote the Santa Barbara wine tasting experience to tourists and locals alike. Currently there are over 30 different wineries collaborating their marketing efforts and with Tarfoot’s help, they’re accomplishing amazing growth.
How We Helped
The Santa Barbara Urban Wine Trail exists to promote its member wineries. The most successful medium for the Trail is print; specifically the Urban Wine Trail Brochure. It highlights each of the member wineries, their hours, tasting room contact information, and logo. This brochure has grown over the years and continues to evolve to match the needs of the trail. Now in our 4th year of design and production for the Urban Wine Trail Brochure, we needed to change the format to accommodate the 26 wineries on the Trail. We decided on a 16-page, 4″ x 9″ finished size, saddle-stitched layout. The center fold has an updated map of all 26 wineries — 25 tasting rooms in Santa Barbara and an inset for Summerland Winery in Summerland, CA. Moving to this new format allowed us to include several photos of winemakers, wineries, and Trail travelers. This 2015 version is an updated design from 2014’s brochure — a 16″ x 9″ 2-sided, 5-color brochure that highlighted each of the wineries with a large map in the center that showed each of the wineries on a custom map of downtown Santa Barbara.
The original website for the trail was built on Joomla and lacked responsiveness for mobile devices as well as an efficient way to highlight upcoming trail events. The site needed to be responsive for people that were browsing on their mobile phones so visitors could browse for their next winery. The site also needed to promote events happening at the various trail wineries. One of the best features of the Urban Wine Trail Brochure is the map of downtown Santa Barbara with the winery pins showing the location of the wineries. We wanted this functionality to translate over to the responsive website and we needed it to be easily updated. We created an easy-to-navigate experience that allows each winery to highlight its individual events and news items. Each winery has its own profile page with a street view photo of the tasting room along with their operating hours, address, phone number, and social media links. The site boasts an events calendar that each winery can contribute to on their own. The calendar makes it easy for visitors to export the events to their mobile and online calendars. Each of the wineries has their own login credentials so they can create and edit their own news and calendar items. This relieves the Urban Wine Trail team from the burden of making these updates to the site.
The Urban Wine Trail relies heavily on encouraging visitors to travel from one Santa Barbara winery to another…after all, tasting at and comparing wineries is part of the fun of wine tasting. So what was needed was a map and directory that would make navigating the wineries easy and fun. Every piece for the UWT, whether digital or print, markets the entire group of wineries to enlighten visitors and viewers to the whole collection. The Santa Barbara Urban Wine Trail “Passport Weekend” event allowed any UWT passport holder to visit any of the wineries for a special tasting on the weekend of July 27th-29th. The event includes music, food truck, trolley transportation, and loads of fun.
Services We Provided
- Advertising Campaigns
- Brand Development
- Print Design
- Website Design
- Wordpress Website Development