Carr Winery’s home page features easy navigation, a dramatic slider, and three calls to action
The Vin65 online store offers enticing carrots to encourage case purchases
Each section of the site features an easily-updated slideshow at the top of the page
Each vineyard profile features a slideshow, descriptions, photo gallery, and terrain map
The calendar enables winery staff to easily advertise about upcoming events
Carr Vineyards & Winery is a Santa Barbara winery with a wonderful space near the “Funk Zone.” Ryan and Jessica Carr have worked hard to build a national presence with their award-winning wines. But the Carr website lacked some key features required by the operations and marketing teams.
Carr had an existing e-commerce website built on Spree Commerce. The site featured a dark design to provide a beautiful backdrop for the photography of the bottles and vineyards. Spree Commerce allowed for basic e-commerce but Carr was told by their developer that a large investment would be required in order to achieve some advanced discounting functionality for wine club members.
The previous website did almost nothing to promote Carr’s Vineyard Management services which is an important service for many of Santa Barbara County’s vineyards and wineries.
What was required was a complete overhaul of CarrWinery.com.
Words of Praise
Our old website was not offering us everything that we wanted and needed for an online store. Tarfoot stepped in and helped us achieve solutions to all of our problems and made our website more user friendly for our customers as well as for us. It now has so many more capabilities then we ever thought we would be able to have. They were fast, efficient and always available to answer any questions.
- Carr Vineyards & Winery
How We Helped
The new CarrWinery.com is built on WordPress while the wine shop and club areas are built on Vin65’s e-commerce system which allows the Carr team to properly market, sell, and fulfill orders. The system we created by integrating Vin65 and WordPress will scale with Carr’s business and marketing for years to come. It provides the perfect backdrop for their beautiful photography and helps the content they create to achieve maximum SEO impact with Google and other search engines.
The new site is properly tuned for maximum SEO which helps Carr Winery better compete in the winery space and helps visitors quickly locate their tasting rooms when they’re out for a bit of wine tasting.
Key features of the new website:
- E-commerce integration
- Club management area for wine club members
- Outbound email marketing campaigns
- A retail location finder that geolocates the user
- Easy to update blogs with enhanced SEO technologies
- An Event Calendar that allows visitors to add events to their personal calendar
- Vineyard profiles for each of the vineyards sourced
- Multiple specialized contact forms
- Visitor information for Santa Barbara and Santa Ynez
Services We Provided
- E-commerce / POS Integration
- Vin65 Website Development
- Website Design
- Wordpress Website Development