Client Story
Concannon Vineyard’s main website lived on WordPress while their store lived inside WineDirect — and the two experiences couldn’t have felt more different. The core website carried the brand’s long legacy and polished visual identity, but their WineDirect storefront looked disconnected, outdated, and rigid. Product information was inconsistent, the e-commerce flow felt dated, and their team had very little control to update anything on their own.
On top of that, their WordPress site was hosted elsewhere and running slowly, with limited support and no steady technical oversight. Concannon needed a unified digital presence across both content and commerce — something modern, easy to maintain, and fully aligned with the brand.
Services We Provided
- E-commerce / POS Integration
- Website Design
- WineDirect Development
How We Helped
Tarfoot partnered with Concannon Vineyard to rebuild and modernize their entire digital ecosystem — from the public-facing site to the WineDirect store and all supporting infrastructure.
A Bespoke WineDirect Build
We designed and developed a completely custom set of WineDirect templates that matched the look and feel of their main website. This gave Concannon a fully cohesive brand presentation for the first time in years. The redesign included:
- A modern, streamlined layout for all store pages
- Updated product detail pages with cleaner information hierarchy
- Improved navigation and consistency across the shop
- A refreshed cart and checkout experience that feels connected to the brand
Improved E-Commerce Flow & Product Display
We restructured how product details were displayed, added clarity where information was missing, and created a more intuitive flow from browsing to purchase. The result is a shopping experience that feels thoughtful, premium, and much easier for customers to navigate.
Hosting Migration & Ongoing Support
Although we didn’t design their primary WordPress site, we fully migrated it to Tarfoot’s hosting environment and now provide ongoing support, ensuring stability, speed, and reliable updates. We also manage DNS, SSL, and act as the winery’s primary technical contact — including communication with WineDirect whenever needed.
A Unified, Modern, Maintainable Ecosystem
The result is a digital presence where the main site and the store finally look and feel like one cohesive experience. Concannon now has:
- Modern design across all touchpoints
- Increased control over updates
- Improved e-commerce usability
- Dedicated technical support and hosting
- A stable foundation for future marketing and DTC growth
