CrossHatch Winery

Client Story

CrossHatch wines have been a separate label of Carr Winery’s owners Ryan & Jessica Carr since 2013. Their direction for CrossHatch has been to co-ferment two distinct varietals of wines in a style reminiscent of old-world winemaking. When most other winemakers are combining separately fermented wines to create blends or meritage, Ryan’s exploration of co-fermentation has created some unique and highly-rated wines.

In 2017, Ryan and Jessica decided to launch CrossHatch as a separate winery presence which included a new tasting room in Solvang, CA, and a new website.

How We Helped

We’ve created a hybrid web experience for CrossHatch Winery which utilizes both the WordPress CMS and WineDirect platforms. WordPress is used for the majority of the website including the Home, Blog, Philosophy, and Visit sections, while WineDirect’s platform runs the e-commerce and club signup areas of the site. CrossHatch also utilizes WineDirect’s point-of-sale system for tasting room purchases. New products are housed in WineDirect which runs the POS, club, and also the e-commerce area of the winery’s website.