Client Story
Darcie Kent came to Tarfoot with a website locked inside the limitations of the WineDirect CMS. A previous designer had left them with a rigid structure they couldn’t control—pages were difficult to update, the store felt disconnected from their brand, and the visual identity was inconsistent across the site. Their color palette wasn’t reflected anywhere, imagery was underutilized, and they had no way to showcase events, video, or the artistic personality that defines the Darcie Kent brand.
As their team grew and their direct-to-consumer program expanded, they needed a modern, flexible website that could actually support their marketing, storytelling, and operations. They were ready to move beyond a cookie-cutter template and into a site that felt custom, expressive, and fully aligned with who they are.
Services We Provided
- Brand Development
- Copywriting
- E-commerce / POS Integration
- Lifestyle Photography
- Website Design
- WineDirect Development
- Wordpress Website Development
How We Helped
Tarfoot rebuilt the entire DarcieKent.wine website from the ground up—transitioning them from WineDirect’s limited CMS into a fully custom WordPress environment designed around their brand and workflow. We managed every part of the process except photo and video production.
Custom Design System in Adobe XD
We created a complete design system and page architecture in XD, collaborating with stakeholders to refine the look and tone of the site. The focus was on clarity, elegance, and honoring the artistic heritage of the winery.
Bespoke WordPress Theme
Tarfoot built a custom theme tailored to their brand colors, typography, and storytelling style. Flexible block-based layouts give their team full control over content—something they never had on WineDirect.
Brand-Aligned Visual Experience
We reorganized imagery, improved consistency across pages, and supported video integration, bringing energy and life to the website. The new design reflects the winery’s artistic roots and sense of place.
Store + WordPress Integration
While the e-commerce engine remains on WineDirect, we rebuilt all store-adjacent pages in WordPress with a clean, modern interface that matches the brand, creating a smoother pathway between content and commerce.
Creative Writing & Voice Refinement
Tarfoot wrote fresh copy across key pages, aligning tone with the estate’s values and their standout vineyard-driven storytelling.
Full Technical Support & Networking
We assisted with DNS, hosting, and network configurations to ensure the new site launched seamlessly and performed reliably and quickly.
A Platform for Future Growth
The new site gives Darcie Kent’s team the freedom to:
- Publish events
- Embed video
- Update content without developer involvement
- Refresh pages seasonally
- Support ongoing campaigns
- Expand their storytelling
It’s a modern digital home worthy of the Darcie Kent brand.
