Client Story
Early Mountain has a beautifully designed main website and a strong brand aesthetic carried through their printed materials and tasting room experience. But their WineDirect store told a very different story. Before we began working with them, the e-commerce section looked nothing like the main site, was visually outdated, and offered almost no flexibility. Product pages, collections, and club areas all felt disconnected from the design language of the winery, and internal updates were nearly impossible for the team to make.
The disconnect created a confusing user experience and weakened conversions during major sales periods. Early Mountain needed their WineDirect store to feel as refined, thoughtful, and polished as their main website — something that supported their DTC goals rather than working against them.
Services We Provided
- E-commerce / POS Integration
- Website Design
- WineDirect Development
How We Helped
For more than five years, and through two versions of the main website, Tarfoot has partnered with Early Mountain to build and maintain a completely custom WineDirect experience — one that matches the sophistication of their primary website and elevates the way their wines are presented online.
A Complete WineDirect Rebuild, From the Ground Up
We rebuilt every template inside WineDirect to create a storefront that feels fully aligned with Early Mountain’s brand. From typography to layout to spacing, the entire e-commerce environment mirrors the elegance of their main website and print collateral.
This included:
- Fully custom product templates
- Custom-designed collections and category pages
- Modernized cart and checkout styling
- Flexible page structures that the staff can update confidently
Premium Templates for Flagship Wines
To better showcase Early Mountain’s most important wines, we designed special product layouts for their premier offerings and their special label, RISE. These premium templates look intentionally distinct from their entry-level wines — using elevated typography, richer imagery, and enhanced storytelling areas.
This segmentation helps customers immediately recognize the significance of these wines and reinforces their higher-tier positioning.
Club & Membership Pages That Sell the Experience
We reworked the membership sections to highlight club benefits, communicate value clearly, and create a visually pleasing pathway for customers interested in joining.
Seasonal & Promotional Support
As part of our long-term partnership, we continue to support Early Mountain with:
- Seasonal updates
- Promotional landing sections
- Product launches
- A custom Holiday Shopping Guide to boost year-end sales
- Ongoing design and UX refinements
Empowering the Client to Manage E-Commerce
Before we stepped in, the Early Mountain team couldn’t update much inside WineDirect. We created cleaner structures, simplified editing, and built templates that give them the flexibility to manage their e-commerce without constant developer intervention.
A Branded Store That Finally Matches the Winery’s Identity
The result is a WineDirect environment that feels premium, polished, and on-brand — from everyday products to limited releases. Shoppers now experience the same level of refinement online that they encounter at the estate.
