Client Story
Keever Vineyards is a small-batch, family-owned estate tucked into a stunning hillside along the Silverado Trail in Napa Valley. The wines are exceptional, the views are unforgettable, and the people behind the winery are the heartbeat of the brand. From our very first conversation with the Keever family, it was clear this project would be special.
They wanted a website that didn’t just present information — it needed to capture the feeling of being at the winery. The warmth of the family, the intimacy of their story, and the refined elegance of their winemaking all deserved a place in the digital experience. One of our earliest goals was to build an “Experience” page that showcased the family’s personality through video interviews, vineyard footage, and photography that reflects the quiet beauty of their estate.
The story of Keever Vineyards is as much about people as it is about place. Our job was to bring both forward in a way that felt authentic, inviting, and true to who they are.
Services We Provided
- Commerce7 Development
- E-commerce / POS Integration
- Website Design
- WineDirect Development
- Wordpress Website Development
How We Helped
Tarfoot partnered with Keever Vineyards to completely reimagine their digital presence. We started by designing a modern, elegant website that reflects the estate’s beauty and the family’s warmth. Using clean typography, narrow reading columns, and plenty of visual breathing room, we built a site that feels refined yet welcoming — just like the winery itself.
Video played a central role in the new design. We incorporated vineyard footage, cellar scenes, and family interviews to highlight the human side of Keever Vineyards and strengthen the sense of connection with visitors. Custom CSS enhancements ensure readability and polish across all screen sizes while keeping performance strong.
As the winery’s direct-to-consumer needs evolved, we rebuilt KeeverVineyards.com to run on Commerce7, giving them a streamlined, modern e-commerce platform that supports club management, allocations, and a better guest experience. This transition included a full migration away from their old WineDirect environment, ensuring improved flexibility, cleaner design, and far more control for their team going forward.
From design and content to platform implementation and technical support, Tarfoot delivered a digital experience that showcases Keever’s story, elevates their brand, and supports their long-term DTC strategy.
