• SUMMERLAND WINERY
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    The home page accentuates the adventure and comfortable elegance of Summerland Winery

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    Summerland Winery’s Vineyard Adventures and Tasting Room Experience set it apart

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    The club area highlights the parties and adventures accessible to members

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    Visitors can add their dog’s photo & profile to the website via mobile or desktop

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    An inviting, relaxed atmosphere in which to enjoy Summerland wine at their tasting room in the seaside village of Summerland California

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    BEFORE: The old design reflected a dark tuscany environment

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    Creating a clean and elegant space for merchandised product

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    BEFORE: Product looked messy and disorganized with no clear focus

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    Cool, beach, comfortable, and inviting — a great place to meet for sunset

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    BEFORE: Busy, confused, and cluttered

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    Contemporary, beachy, casually elegant — Summerland Winery, where you want to go!

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    Work included an updated label design for reds and whites in the Central Coast Collection

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    The etched bottle design sets Summerland’s Proprietor’s Reserve apart from other collections

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    The new 12-page pocket-folder brochure delivers the winemaking philosophy and highlights each of the vineyards

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    A 6-page club brochure designed with a perforated tear-off card which fits neatly into the overview brochure

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Client Story

Summerland Winery was perfectly positioned to update and freshen their brand. They had just experienced a fire at their tasting room and we helped them rise from the ashes with a new tasting room design, and redesigned marketing materials, including a new website built on both WordPress & Vin65, new winery brochure, new club brochure, and a new label direction.

Words of Praise

Jordie Ricigliano, Marketing & Tasting Room Manager, Summerland Winery

Thank you for all the support, effort, and creativity throughout this process. The Tarfoot team has been a phenomenal asset to our marketing at Summerland Winery!

- Jordie Ricigliano, Marketing & Tasting Room Manager, Summerland Winery

How We Helped

The owner, Bilo Zarif, hired Tarfoot to do a comprehensive Brand Value Proposition study. The work included customer, staff, and owner interviews along with a comprehensive study of the competition. The goal was to create an “idea of value” that positioned Summerland Winery in the minds of its customers that simply was not available from the alternatives.

We discovered that Summerland’s customers valued a sense of adventure through vineyard tours, and a sense of place in the tasting room.

From our research, Tarfoot delivered a comprehensive Brand Messaging document which provided the framework for all communications of the brand experience from logo, labels, website, print collateral and the tasting room environment.

To keep costs down, the new website allows for easy updates from tasting room staff and features a page where patrons can upload their dog’s profile and photo directly to SummerlandWinery.com adding to the sense of community of Summerland Wineries members and guests. In addition, the Vin65 CRM/POS platform, created exclusively for wineries, offers a seamless online shopping experience, efficient club fulfillment by staff and an easy checkout at the tasting room counter.

Services We Provided

  • Brand Development
  • E-commerce / POS Integration
  • Interior Design & Branding
  • Print Design
  • Vin65 Website Development
  • Website Design
  • Wordpress Website Development

View more of our work...

Delivering What's Next
(805) 699-5433